Dr. Philip Shetler-Jones joined as a panelist at the 1st SCERU Public Seminar on September 9th, 2022. Titled The Framing of Russia’s War: A Conceptual or a Narrative Failure? the panel presentation centered around the formation of Western narratives surrounding Russia’s war in Ukraine. Dr. Shetler-Jones spoke on the conduct of Strategic Communications in an environment shaped by ambiguity, and the importance of proactively creating a coherent narrative with broad international appeal. He stressed the importance of judging the nature of the conflict and what is at stake, not alone, but together as a larger, international community.
Dr. Shetler-Jones was joined by Dr. Neville Bolt as panelist and Director Chiyuki Aoi as moderator.