EXECUTIVE PROGRAMME (AY2025)
Theory and Practice of Strategic Communications for Government Officials, Journalists, and Corporate Professionals: From Concept to Application
Organised by
Strategic Communications Education and Research Unit (SCERU)
Graduate School of Public Policy, The University of Tokyo
in association with
Sympodium Institute for Strategic Communications
Purpose of the Programme
This programme strives to provide highly specialized government officials (in national or local governments), journalists, and corporate professionals with the theoretical and practical foundations of Strategic Communications to improve their professional performance in daily operations and planning in an international environment.
Topics
Topics taught will cover both the theory and practice of strategic communications. Specific areas include:
- What is Strategic Communications? A Theoretical Framework
- Theory, Concepts and Praxis of Strategic Communications
- Strategic Communications and Artificial Intelligence
- Truth and Lies: Counter-disinformation
… and eight other topics.
Dates & Mode of Delivery:
15 November 2025 – 25 January 2026
12 sessions
IN-PERSON: Weekends (15 Nov, 24 Jan, 25 Jan) Morning & Afternoon
ONLINE: Thursdays (27 Nov, 4 Dec,11 Dec, 18 Dec, 8 Jan, 15 Jan) 17:00-20:30
* Dates and time are subject to change.
Venue for In-person Sessions
International Academic Research Building/ Ito International Research Building (TBC)
Hongo Campus, the University of Tokyo
Language
English
Number of Participants to be Accepted
36 to 45 persons (Minimum number of participants to open the programme is 36.)
Tuition Fee
JPY 450,000 + tax (JPY 495,000 including tax)
Application
Please contact SCERU by email to request the application guidelines and forms:
sceru[at]pp.u-tokyo.ac.jp (please replace “[at]” with “@”）
Application Deadline
28 October 2025 12:00 (noon) JST
IMPORTANT Cancellations will incur fees equal to the full cost of the programme.
Inquiries
For any inquiries, please contact SCERU at:
sceru[at]pp.u-tokyo.ac.jp (please replace “[at]” with “@”）
EXECUTIVE PROGRAMME (AY2024)
Theory and Practice of Strategic Communications for Government Officials, Journalists, and Social Media Professionals: From Concept to Application
Organised by
Strategic Communications Education and Research Unit (SCERU)
Graduate School of Public Policy, The University of Tokyo
in association with
Sympodium Institute for Strategic Communications
Purpose of the Programme
The purpose of this programme is to provide theoretical and practical knowledge of Strategic Communications to highly specialized government officials (in national or local governments), journalists, and social media professionals to assist them in their professional career development, and introduce them to international approaches to their daily operations and planning. Furthermore, through introducing career professionals to frontline conceptual and theoretical studies on Strategic Communications, this course will bridge practitioners with academia, nurturing possibilities for further conceptualisation of practice.
Programme Period
16 November 2024 – 19 January 2025
14 sessions (Thursdays 17:00-20:30 Online & Weekends Onsite)
Topics
- What is Strategic Communications? A Theoretical Framework
- Theory, Concepts and Praxis of Strategic Communications
… and twelve other topics.
Language
English
Inquiry
Please send an email to the following contact:
Strategic Communications Education and Research Unit (SCERU)
Graduate School of Public policy, The University of Tokyo
Email： sceru[at]pp.u-tokyo.ac.jp (please replace “[at]” with “@”）
社会人講座「ジャーナリスト/ソーシャルメデイア・プロフェッショナル/ 政府職員のための戦略的コミュニケーションの理論と実践 ― 基礎から応用まで」 (2023年度)
※このイベントは終了しました。
【プログラムの目的】
本講座は、ジャーナリスト、ソーシャルメデイア・プロフェッショナル、政府職員（国・地方を問わない）、広報専門家に戦略的コミュニケーションの理論的・実践的基礎知識を提供し、日常の取材や企画の円滑化の助力となることを目的としています。
【日程】
2023年7月6日～7月22日の木曜日と土曜日
【テーマ】
- 戦略的コミュニケーションとは何か―概念と定義 戦略的コミュニケーションの理論枠組み
- 戦略的コミュニケーションの理論的展開
- 情報環境の変遷 平和・戦争とコミュニケーション 他
【言語】
日本語または英語 （英語講義は同時通訳あり）
【問い合わせ先】
東京大学公共政策大学院 戦略的コミュニケーション社会人講座 担当
Email： sceru[at]pp.u-tokyo.ac.jp ([at]を@に置き換えてください）