Ukraine’s Strategic Communications: Can words overcome weapons?

The Strategic Communications Education and Research Unit (SCERU), the Graduate School of Public Policy of the University of Tokyo, and the Delegation of the European Union to Japan have co-organized a third public seminar on November 24th, 2022. Titled Ukraine’s Strategic Communications: Can words overcome weapons?”, it was moderated by Dr. Philip Shetler-Jones with introductory remarks from Director Chiyuki Aoi. The seminar was attended by in-person attendees and online viewers affiliated with universities, government institutions, international organisations, research institutions, media, and many others. 

Ms. Alina Frolova, a prominent practitioner of Strategic Communications in Ukraine, shared her candid assessment of the Strategic Communications employed by the Ukrainian government as a defensive and offensive tool against Russian aggression. Her presentation was followed by the analysis of Mr. Lutz Guellner, the EU official in charge of EU-wide Strategic Communications policy. He critically assessed the EU role in assisting Ukraine in its effort to defend against Russian aggression and how the EU and Ukraine efforts were effectively joined in Strategic Communications to counter Russian aggression.